Words Matter Campaign

The Words Matter Campaign was created to remind everyone that language has power. The way we speak to and about one another can build belonging, dignity and trust.

About Words Matter

The Words Matter Campaign was created to remind everyone that language has power. The way we speak to and about one another can build belonging, dignity and trust.

Since this concern came from students, student voice should shape the solutions. We want to hear directly from students about what messages, visuals and ideas would actually make this campaign meaningful and effective in APS schools.

Campaign Implementation

Our office is working with students and staff across the district to implement Words Matter campaigns. If you are a student or staff member interested in helping to lead the campaign at your school, please reach out to us or add your APS email when you submit the Words Matter Survey.

APS Words Matter Survey

Survey Results

Updated as of: February 20, 2026

Since December 2025, we've collected responses from our students to better understand the impact words have in our schools on a daily basis. Of the over 150 students who have completed the survey, the following were their reported experiences.

Frequency

The frequency at which students report hearing hurtful or disrespectful language at school is:

• Daily - 53.8%
• A few times a week - 26.3%
• Once in a while - 16% 
• Hardly ever - 3.8%

Language Type

The primary forms of hurtful language reported by students were about:

• Race/ethnicity - 27.7%
• Disability/ability - 26.3%
• Gender/identity - 23.6%
• Religion/beliefs - 18.5%