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APS has approved specific colors for use across the district site for visual brand identity.

Official APS Web Colors

  • 3A6F7F Dark Moderate Cyan
    HEX: #3A6F7F
    RGB: 58,111,127
    CMYK: 27/6/0/50
  • C41230 Strong Red
    HEX: #C41230
    RGB: 196,18,48
    CMYK: 0/70/58/23
  • 56AEC2 Moderate Cyan
    HEX: #56AEC2
    RGB: 86,174,194
    CMYK: 42/8/0/24
  • F69F38 Bright Orange
    HEX: #F69F38
    RGB: 246,159,56
    CMYK: 0/34/75/4

Complimentary Web Colors

These colors were added as a complement to the APS color pallet for improved accessibility of online content, meeting WCAG 2.0 AA color contrast guidelines for normal and large text.

  • 08415C Dark Blue
    HEX: #08415C
    RGB: 8,65,92
    CMYK: 33/11/0/64
  • 28569F Medium Blue
    HEX: #27569F
    RGB: 40,86,159
    CMYK: 47/29/0/38
  • 5E0035 Plum
    HEX: #5E0035
    RGB: 94,0,53
    CMYK: 0/37/16/63
  • 7D2929 Brick Red
    HEX: #7D2929
    RGB: 125,41,41
    CMYK: 0/33/33/51
  • Bright Green
    HEX: #2C6D0D
    RGB: 44,109,13
    CMYK: 25/0/38/57
  • Ochre
    HEX: #D1780A
    RGB: 209,120,10
    CMYK: 0/35/78/18

About Accessibility and Color Contrast

Color should never be used as the only visual means to convey information. For example, a required form field has an asterisk to indicate it's required instead of just having red text.

Colors should have high contrast so that they work for individuals with color-blindness (e.g., black text on a white background.)  WCAG 2.0 Level AA requires a contrast ratio of 4.5:1 for normal text and 3:1 for large text.

  • Normal Text: Normal text is considered to be 1em, equivalent to 12 point, equivalent to 16px.
  • Large Text: Large text is defined as 14 point (typically 18.66px) and bold or larger, or 18 point (typically 24px) or larger.
  • Incidental: Text or images of text that are pure decoration, or that are part of a picture that contains significant other visual content, have no contrast requirement.
  • Logotypes: Text that is part of a logo or brand name has no contrast requirement.

Meet the tools

Learn about color contrast