Communications Office

The APS Communications Office provides a variety of services including media relations, crisis management, internal and external communications, content for APS.edu, social media, records requests and video production.

Here’s How We Help

Student, School, and Parent Support

• Provide information for students, schools, and parents through a variety of means including APS.edu, The Core weekly electronic parent/community newsletter and social media including Facebook, Twitter, Instagram, and YouTube.
• Crisis Management including on-site advisement, media management, emergency notifications, and school-to-home communications.
• In-house video production
• Marketing and promotion of district events and initiatives including the School Choice Fair and Academic Master Plan  
• On-hold phone messaging
• Clearinghouse for vendor marketing to students and families
• Students of the Week and other student recognitions and honors

Staff Relations

• Perspective weekly employee newsletter
• Employee webpage content
• Staff training in media relations, social media, web content, and management
• Customized media relations training for specialty groups like bus drivers and coaches  
• Alluser emails
• Teachers of the Month and other staff recognitions and honors
• Assist with the superintendent’s weekly message and other communications on behalf of the leadership team
• Serve on/assist boards and committees including Academic Master Plan, budget, site safety, and graduation
• Support principals and school staff during deaths and other crises
• Develop marketing plans for district initiatives including K3+, truancy prevention, FAFSA
• Administrators’ Conference marketing, messaging and presentations

Strategic Guidance and Support

Provides communications guidance, direction and support to the superintendent, Board of Education, leadership team, departments, principals and schools.

• Respond to daily media calls
• Speak on behalf of the district
• Monitor media coverage and seek corrections when necessary
• Prepare daily media briefs
• Pitch stories
• Write scripts for radio and TV

Community Relations

• Collaborate with partners including City of Albuquerque, Albuquerque Police Department, U.S. Department Education, Council of the Great City Schools, Greater Albuquerque Chambers of Commerce, National Weather Service and dozens more
• Superintendent search communications and outreach
• Facilitate school visits by elected officials including the governor and mayor
• Promote bond/mill levy elections

Transparency

By state and federal law, the Custodian of Public Records is required to respond to media inquiries, subpoenas, requests for transcripts, comprehensive student records and documents by parents seeking to gain citizenship for their children under the federal Deferred Action for Early Childhood Arrival (Dream Act).

Marketing & Enterprise

• APS wall calendar – a partnership with Albuquerque the Magazine
• Electronic billboards – a partnership with Clear Channel Outdoor Web advertising
• Stadium naming rights – a partnership with Nusenda Credit Union 
• In-house design and creation of brochures, fliers, mailers, presentations, advertisements, annual reports programs and other collateral materials at no cost to the district

Web Communications

• Manages content, design, and functionality of 30,000 pages and 300,000 links across APS.edu website. Visit the Web Team.
• Provide oversight, training, and support for department/office websites
• Provide oversight, training, and support for school sites
• Support web applications including Plone (APS.edu & Employee Intranet), School Loop (schools), and Siteimprove (third-party accessibility and quality assurance auditor)
• Enterprise level support i.e. managing service desk tickets, administrator and teacher training, webinars
• Digital district collateral i.e. videos, multimedia, graphics

Support for APS Education Foundation

• A is for Art! annual gala/art auction
• Superintendent’s Cup golf tournament
• Selfless Seniors
• Teachers of the Month and Students of the Week
• Horizon and other grants

Visit the APS Education Foundation.