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APS Identity Standards: Producing Printed and Web Materials for Departments, Schools and Programs

All APS departments and schools will conform to the following guidelines, in order to ensure brand recognition of materials, create a high level of professional continuity for all APS publications and communications, and abide lawfully to all relevant copyright and trademark regulations. Our uniform identity is vital to the perception and reputation of APS as a community leader.

The APS Graphics Enterprise Services (GES), has created and will continue to update a booklet that details the role of the office of APS Graphics Enterprise Services which creates and manages the district standards for the APS visual identity and its printed materials. The booklet details the following sections and subsections. 

  • District Identification
    • School Identification
  • The APS Logo
    • Use of the APS Logo
    • Logo with the District Logotype
    • Logo Derivations
    • Department Logos
    • School Logos and Mascots
  • Publication Guidelines
    • District Publications
    • Newsletters
    • Celebrate the 8 essential goals toward better education for the Albuquerque community!
    • Brochures and Other Print
    • Photo Guidelines
    • Let GES Do it
    • Outsourcing
  • Letterheads, Envelopes, & Memo Pads
    • Letterhead
    • Digital Letterhead
    • Envelopes
    • Memo Pads
    • Business Cards
  • Copyright Law
  • Email Etiquette

Administrative Position:             Chief Operations Officer

Department Director:                  Director of Graphic Enterprise Services 

NSBA/NEPN Classification:        FE

Reviewed: September 2009
Reviewed: August 10, 2016
Adopted: August 12, 2016