PE2 APS Identity Standards: Producing Printed and Web Materials for Departments, Schools and Programs

PE2 APS Identity Standards: Albuquerque Public Schools Branding/Identity Standards and Guidelines for Departments, Schools, and Programs

 

PE2 APS Identity Standards: Albuquerque Public Schools Branding/Identity Standards and Guidelines for Departments, Schools, and Programs

Purpose

Albuquerque Public Schools (APS) has established branding and identity standards that all departments and schools are expected to follow. These guidelines ensure consistency across APS publications and communications, reinforce a high standard of professionalism, and support compliance with all applicable copyright and trademark requirements. A unified visual identity strengthens how APS is recognized and helps maintain a clear, credible, and professional image with students, families, staff, and the community.

 

Oversight

APS Graphics Enterprise Services (GES) establishes and maintains the district’s branding standards and oversees the APS visual identity across all materials. This includes the design and production of printed pieces as well as digital and visual communications, ensuring consistency, professionalism, and alignment with district guidelines.

 

Branding Standards and Logo Usage Information

APS district standards and approved logos are available through GES.  All departments and schools are required to use approved standards and guidelines when producing publications, communications, and materials.

Logos and branding elements must be used in accordance with the established guidelines. Logos and branding elements may not be altered, stretched, recolored, or modified in any way that deviates from the approved standards.

 

Print and Digital Materials

All printed and digital materials representing APS, including but not limited to flyers, brochures, signage, presentations, websites, and other communications, must follow the district’s branding guidelines to ensure consistency and professionalism across all platforms.

Design and Production

APS Graphics Enterprise Services is the designated office responsible for the design, production, and oversight of district-branded materials. Departments and schools will coordinate with GES when developing new materials to ensure compliance with district-approved logos and standards.

 

Compliance

All departments and schools must follow the approved branding standards provided by GES.  Deviation from the approved logos, formats, or branding elements is not permitted.

 

Contact Information

For questions regarding branding standards, logo usage, or printed materials, please contact APS Graphics Enterprise Services.

 

Administrative Position:          Chief Communications Officer

Department Director:               Senior Director of Graphic Enterprise Services 

NSBA/NEPN Classification:    FE

Reviewed: September 2009
Reviewed: August 10, 2016
Adopted: August 12, 2016

Reviewed: May 5, 2026

Revised: May 5, 2026