Albuquerque Public Schools
APS Rising Video Earns National Award
NSPRA recognizes APS communications team for inspiring video celebrating student success and district momentum.
Albuquerque Public Schools has earned national recognition for its APS Rising | The Journey video.
APS Multimedia Manager Daniel Torres, with support from Communications Specialist Ashton Brellenthin, received a 2026 Award of Merit from the National School Public Relations Association as part of its Publications and Digital Media Excellence Awards.
The video was created to introduce APS Rising, the district's multi-year theme celebrating student success and the momentum building across APS as it works toward the goals adopted by the Board of Education.
Through compelling visuals, music, and storytelling, APS Rising | The Journey highlights the students' journey through the district. The video also introduced the APS Rising logo, a hot air balloon topped with a graduation cap, inspired by Albuquerque's rich ballooning tradition and symbolizing students rising toward their goals.
The video debuted during APS back-to-school events attended by approximately 6,300 administrators, teachers and staff before being shared with families and the broader community through the APS website, social media channels and newsletters.
The project generated strong engagement, receiving nearly 6,000 views on YouTube, more than 4,000 views on Facebook and more than 3,000 views on Instagram. Staff and families praised the video for its inspirational message and emotional storytelling.
NSPRA's Publications and Digital Media Excellence Awards recognize outstanding work in educational communications from school districts and education organizations across the country.
Watch APS Rising | The Journey: