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Posted: September 9, 2014

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APS Facebook Community Hits 10,000 Fans

Stay connected with APS on social media.

Ten-thousand fans, and growing: Albuquerque Public Schools' Facebook community page continues to sprout.

APS made its first foray into social media through Facebook in 2009, hoping to reach the community in the increasing digital age. The obvious benefit was to tell people about the successes of kids, teachers and administrators in the district. But its lasting effect has been to establish a consistent, reliable way of reaching people at the social media water cooler.

"We are proud of the growth and interaction on social media that we continue to experience," said Executive Director of APS Communications, Monica Armenta. "We have almost doubled our presence on Facebook, Twitter and Instagram in the last year alone. We are very excited to be engaging in two-way dialogue with our community through social media. We look forward to continued success in these new mediums.”

Ten-thousand followers on Facebook, APS officials say, is just the beginning. The district will continue to broaden its communication efforts and reach through Twitter, Instagram, YouTube, Vimeo, Vine, and now Flipagram. Ten-thousand followers may seem low for a milestone, it's certainly not comparable to Beyoncé (who has over 64 million followers), but as far as public schools go, this is a substantial number worthy of celebration.

Schools, PTAs, students, teachers, and principals from around the district are getting in on the fun of social media, and helping to better tell the APS story through social media.

"Creating a real-time connection with students, families and community is critical to education," said Todd Resch, associate superintendent for high schools, and an avid tweeter with almost 1,500 followers on Twitter.

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Marco Harris, Highland HS principal, recently tweeted a selfie from the first varsity girls cross-country meet. Eldorado High School just launched an official Twitter account; Volcano Vista HS uses Instagram to connect with students; and Manzano Mesa ES uses a Facebook group to keep their community parents and teachers engaged with announcements.

In addition, the district continues to reach out to schools in hopes of educating them about the potential -- and the potential pitfalls -- of social media, in an ever-evolving avenue of constant information. The APS Board of Education recently updated their procedural directive relating to social media behavior, and APS has instituted a new mandatory social media training as part of the annual required trainings from HR.

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