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Posted November 6, 2013

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Mark Pardo/Aveda Institute and Career Enrichment Center Partnership Gets Better With Age

CEC cosmetology students were treated to a hair cutting and styling demonstration and discussion of career options by local businessman and entrepreneur Mark “Pardo” Gonzales of the Mark Pardo family of salons and the Aveda Institute. He has been providing support and resources to the cosmetology department at the school for many years.

Mark Pardo Gonzales spoke to students in the Career Enrichment Center cosmetology classes. Here he is joined by students, teachers and Monique Padilla from the Aveda Institute New Mexico

CEC and Mark Pardo Salons/The Aveda Institute have recently formalized the relationship through a Join-a-School partnership.  Events and activities occur throughout the year that benefit CEC and other APS students.  On January 10 an Open House at the Aveda Institute will be held and students can visit and qualify for up to $1000 off tuition and additional scholarships.   An Earth Day Fashion Show is in the works and CEC students may participate as models.   Aveda is an environmentally conscious company and Mark’s presentation to the students included the science behind the product and a discussion of all facets of the business, including marketing, “behind the chair”, product work and administration.

Mark Pardo salons participate in a variety of community service activities and were a collection and pick up point for the summer School Supply Drive benefiting students of need in APS.

The CEC cosmetology teachers are a close knit group that has worked together for many years.  Clarabelle Hern taught co-teachers Cecilia Romero and Judy Duarte when they were her students.  Cecilia and Judy at one time taught Clarabelle’s daughter.   All say that Mr. Gonzales and his staff have been very supportive of the cosmetology program at CEC for 20-25 years and they really value the collaboration.

Students were encouraged to ask questions both about careers in the beauty industry and Mr. Gonzales’s path to success, which started in the 80’s when he worked for his father’s barber shop.    Now a successful businessman and philanthropist with 5 Mark Pardo locations and the Aveda Institute on Central, he reiterated his philosophy of the importance of lifelong learning and talked about gratitude and appreciation in everyday life.    The students were quiet and attentive as he demonstrated cutting hair dry, which is a different technique, and talked about training hairdressers all over the southwest.

He finished his presentation by mentioning that industry professionals have a lot to do with the special days in the lives of families, from a child’s first haircut, to the beginning of school hair cut, to prom and graduation hair cuts, to weddings, etc.    He does what he loves and enjoys sharing his experiences with the students.   Teacher Judy Duarte, who has been involved with cosmetology for many years,  told the students to “love what you do and do what you love.”    Judy’s son Pablo is enrolled in the cosmetology classes while also quarterbacking the Rio Grande HS football team this year.


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