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Sales and Marketing

Interested? Contact Marketing Manager Johanna King at 505-880-3736 or

Why Advertise With Us?

Available Opportunities -- Digital and Athletics

Why Are We Marketing APS?

Albuquerque Public Schools is New Mexico's largest school district -- 30th largest in the nation -- and the second largest employer in the city of Albuquerque.  

 Advertise your business or service with APS and reach:

  • 142 schools
  • 87,000 students and their families
  • 15,000 employees
  • A total market population of 676,000
  • A targeted family audience

We have several distinct programs to enable companies to reach parents, employees and sports patrons. Advertising and sponsorship opportunities include: 

  • Web advertising
  • E-newsletter advertising
  • Special event sponsorship
  • Athletic advertising/sponsorship
Albuquerque Public Schools Education Foundation
Partial proceeds from advertising are reserved for the APS Education Foundation, a 501 (c)(3) non-profit organization established for promoting private support of the district and its students. 

Available Opportunities and Information

Digital Homepage
Reaches all employees, parents and students as well as interested community members. 16 million page views per year.

APS Employee Webpage
Reaches nearly 15,000 teachers, administrators and staff plus new and potential employees. 

We link to this page in our weekly employee newsletter, Perspective. 

Employee Newsletter - Perspective
The weekly electronic newsletter goes out to more than 15,000 employees every Thursday during the school year. 
APS Parent News

Parent/Community Newsletter - APS News
The weekly electronic newsletter goes out to more than 70,000 parents, employees and community members every Tuesday during the school year. 


Community Stadium Stadium Naming Rights
APS has four athletic stadiums that are used by all 13 high schools as well as private schools and community programs. 
  • Football Season Vendor Pass
  • Ticket Backs
  • Goal Post Pads 
  • Crew Vests 
  • Bullseye Cap 
Interested in a venue not mentioned here? We're open to suggestions! Contact Marketing Manager Johanna King at 505-880-3736 or

Why Are We Marketing APS?

  • Raises money for the district at a time when budgets are tight
  • Provides more flexibility and less dependency on state funding and local property taxes
  • Can help save threatened programs
  • Enhances brand image by applying value to district assets and our audience
Football for marketing Public school districts across the nation (as well as private and charter schools) are recognizing the value of marketing. We have assets, such as our website and athletic venues, that can be used to help advertisers reach our employees and parents without interrupting the educational process.
We know companies want to reach our employees and parents. Let's face it, a lot of them already are doing so without benefiting our schools or the district. For example, you may have unknowingly bought an unlicensed t-shirt sporting a school mascot, not realizing that your child's school never saw any of the proceeds! Have you ever had a pop-up ad show up on you school's website -- they're not receiving any benefit from that, either.
We want to make sure that money earned in our stadiums, on our website, through our communications and using our assets helps benefit our schools and our students. Our sales and marketing campaign is one way we can do that.
Document Actions
Mid-School Sports Update
We're working on a plan to continue competitive sports next school year.
Student of the Week Uriel Ortega
A fifth grader at Alameda Elementary School
Celebrating the Past, Present and Future
Some of the best students and teachers in Albuquerque Public Schools were honored during the inaugural Gold Bar Gala sponsored by the APS Education Foundation.
Sandia Mountain Natural History Center Turns 50!
For five decades, APS fifth graders have visited the ecological classrooms and hiked the trails of the center located in Cedar Crest just east of Albuquerque.
Teacher of the Month Maria Ladd, College & Career HS
Pepsi and the APS Education Foundation recognize some of our outstanding teachers.