You are here: Home About APS Policies and Procedural Directives Procedural Directives E. Support Services APS Identity Standards: Producing Printed and Web Materials for Departments, Schools and Programs

APS Identity Standards: Producing Printed and Web Materials for Departments, Schools and Programs

All APS departments and schools will conform to the following guidelines, in order to ensure brand recognition of materials, create a high level of professional continuity for all APS publications and communications, and abide lawfully to all relevant copyright and trademark regulations. Our uniform identity is vital to the perception and reputation of APS as a community leader.

The APS Graphics Enterprise Services (GES), has created and will continue to update a booklet that details the role of the office of APS Graphics Enterprise Services which creates and manages the district standards for the APS visual identity and its printed materials. The booklet details the following sections and subsections. 

  • District Identification
    • School Identification
  • The APS Logo
    • Use of the APS Logo
    • Logo with the District Logotype
    • Logo Derivations
    • Department Logos
    • School Logos and Mascots
  • Publication Guidelines
    • District Publications
    • Newsletters
    • Celebrate the 8 essential goals toward better education for the Albuquerque community!
    • Brochures and Other Print
    • Photo Guidelines
    • Let GES Do it
    • Outsourcing
  • Letterheads, Envelopes, & Memo Pads
    • Letterhead
    • Digital Letterhead
    • Envelopes
    • Memo Pads
    • Business Cards
  • Copyright Law
  • Email Etiquette

Administrative Position:             Chief Operations Officer

Department Director:                  Director of Graphic Enterprise Services 

NSBA/NEPN Classification:        FE

Reviewed: September 2009
Reviewed: August 10, 2016
Adopted: August 12, 2016

Document Actions
Crisis Team Assists in Times of Tragedy
The group of highly trained APS counselors is ready to provide support, information and resources for students, staff and families in crisis.
Student of the Week Dawn Albert
Senior at Eldorado High School
Student of the Week Jonah Reyes Beegly
4th Grader at North Star Elementary
Student of the Week Lily Duryea
Third grader at San Antonito Elementary School
We Love Our Volunteers!
During National Volunteer Week we want to thank our 15,000+ volunteers who give of their time and wisdom to help our students, teachers and schools.